EXECUTIVE PROFILE
Strategic Creative Leader with 15+ years of experience transforming global brands through storytelling, design, and omnichannel strategy across B2B and B2C environments. A hands-on leader, adept at elevating brand aesthetics, optimizing digital workflows, and scaling creative operations to deliver cohesive consumer and enterprise experiences. Drives business growth by balancing brand integrity with commercial objectives, while fostering innovation, team development, and collaboration with executive leadership and cross-functional partners. Passionate about leading teams to craft compelling storytelling campaigns that drive engagement, innovation, and brand impact.



CORE COMPETENCIES

  • Global Brand Development & Creative Strategy – Scaling design systems and enhancing visual identities across markets.

  • Omnichannel Marketing & Execution – Leading creative across e-commerce, social, digital, video, event, print, and retail.

  • Visual Storytelling & Art Direction – Crafting compelling brand aesthetics that drive engagement and loyalty.

  • Leadership & Talent Development – Mentoring and scaling high-performing creative teams in fast-paced environments.

  • Cross-Functional & C-Suite Collaboration – Partnering with leadership teams across marketing, product, UX, and executive functions.

  • Process Optimization & Digital Workflows – Driving operational efficiency through AI-driven  tools, DAM systems, and agile workflows.

  • Consumer & Market-Driven Design – Leveraging data insights to align creative strategies with audience behaviors.

CAREER HIGHLIGHTS

  • Global Brand Transformation – Led the rebrand of a lifestyle brand across six markets, increasing brand awareness (+8%), conversion (+54%), and new customers (+9%) YoY. Rebranded a 100+ SKU skincare line, driving a 24% lift in engagement and strengthening market positioning.

  • Creative Operations & Workflow Innovation – Integrated AI-enabled concepting and workflow systems, including Figma, Claude, and Celtra, resulting in a 55% efficiency gain and a 60% increase in annual creative output through agile team structures.

  • Storytelling & Strategic Campaigns – Crafted emotionally resonant storytelling across video, social, and site content—blending brand voice, hook messaging, and design strategy to drive +69% YoY growth in organic social engagement and a +38% lift in orders.

TECHNICAL PROFICIENCIES
Design & Creative Tools: Adobe Creative Suite, Figma, Sketch, Keynote, Zeplin, Canva, Midjourney, Runway AI, Replit
Marketing & Automation Platforms: Klaviyo, Celtra, Shopify, Marpipe, Wyng
Project Management & Collaboration: Microsoft 365, ClickUp, Asana, Airtable, Confluence, Miro, Jira, Slack
Asset Management & Production: Widen (DAM), Canto (DAM), Amplience, Vimeo, Ziflow, Frame.IO


PROFESSIONAL EXPERIENCE
JANIE AND JACK, San Francisco, CA
SENIOR MANAGER OF DIGITAL DESIGN (July 2025 – Present)

  • Drive digital brand evolution across omnichannel platforms, aligning creative systems, performance marketing, and lifecycle initiatives to support scalable growth.

  • Lead integrated digital campaigns and partnership initiatives with global brands, including interactive catalog experiences that achieved 96% user engagement and reducing homepage bounce rates to 5.5% through story-driven digital journeys.

  • Partner with Marketing on Klaviyo lifecycle automation, supporting the development of automated engagement programs.

  • Modernize creative operations and workflows, strengthening cross-functional integration and improving efficiency and output at scale.

SYNDICATEBLEU (a division of Career Group Companies), Los Angeles, CA
CREATIVE DESIGN AND DIRECTION – CONTRACTING (June 2025 – July 2025)
Contributed to global creative for Starbucks’ 2025 Holiday Brand Trust Moment across 11 markets, supporting the Buy One, Feed One initiative projected to deliver up to 8 million meals.


BALSAM BRANDS, Redwood City, CA
ASSOCIATE CREATIVE DIRECTOR OF GLOBAL BRAND (July 2022 – February 2025)
Led strategic creative direction for global home décor brand across print and digital channels, managing a team of 15 creatives while partnering with marketing, merchandising, growth, events, and digital experience teams to drive brand growth and customer engagement.

  • Transformed brand aesthetic through a comprehensive visual identity refresh across 6 geographies, improving customer engagement and brand perception, delivering 60+ unique campaigns annually, each with an average of 200+ global assets, and producing 980+ deliverables for the seasonal Black Friday campaign alone.

  • Launched new global channel, marketing tailored creative and driving a 93% YoY ROI increase in Canada after expanding from U.S.-only shipping.

  • Collaborated with Marketing and Digital Experience team to refine customer journey strategies and improve engagement touchpoints across email, site, PDP, PLP, programmatic, SMS, PPC, CTV, direct mail, organic/paid social—resulting in a 2.4% conversion rate (+54% YoY) and +22% growth in mobile orders.

  • Developed a global-first strategy with creative toolkits and design systems, ensuring seamless execution across six international markets, resulting in +38% orders, a +26% conversion rate YoY.

  • Established comprehensive brand guidelines for B2B and led the creative launch of a new Sustainability product line.  

  • Led partnership projects with high-profile brands including Detroit Lions, Rockefeller Center, Dolly Parton, and Harrods, expanding brand visibility and securing multi-year collaborations.

  • Introduced AI tools for creative workflow enhancement and implemented Figma, Celtra, and ClickUp platforms, creating a streamlined collaborative environment and improving production workflows by 55%.

  • Established an agile pod structure with specialized focus areas (Sprint Cycles, Digital Seasonal Campaigns, Peak Season Pivots, Print), increasing creative efficiency by 45%.

  • Successfully retained team scale while achieving a 60% increase in annual creative output.

STELLA & DOT, San Francisco, CA
CREATIVE DIRECTOR (2018 – July 2022)
Led the creative vision and execution for a multi-category lifestyle brand across skincare, jewelry, and accessories, driving a 10%+ increase in total company sales. Spearheaded a comprehensive campaign for a new product launch and rebranded the skincare line, contributing to a significant ROI growth from 12% to 24% YoY.

  • Managed a creative department of 13, overseeing design, production, and content teams, and orchestrated cohesive brand storytelling across digital, print, packaging, video, and social channels, ensuring a unified and impactful brand presence.

  • Led complete rebrand of a 100+ SKU skincare line, developing a new packaging design system, website experience, and marketing campaign to enhance competitive differentiation.

  • Spearheaded the rebranding of a 100+ SKU skincare line, developing new packaging, website, and marketing campaigns, increasing brand differentiation and consumer engagement by 24%. 

  • Drove cross-functional collaboration with marketing teams to implement A/B testing for email designs, resulting in a 14% YoY growth in the subscriber base.

  • Orchestrated seasonal product launches, increasing annual creative output by 20% through effective leadership and collaboration across marketing, sales, and merchandising teams.

  • Established video content strategy with clear guidelines for UGC, social, and narrative content, contributing to a 24% increase in engagement. 

  • Collaborated with CEO, CMO, and CCO to align high-level strategies and successfully execute creative initiatives.

  • Implemented a Digital Asset Management system, increasing team efficiency and allowing a 10% time reallocation toward strategic initiatives.

  • Reduced production costs by 47% by bringing photoshoots in-house while maintaining high-quality execution.


    SENIOR ART DIRECTOR     (2014 – 2016) | ART DIRECTOR (2013 – 2014) | ASSOCIATE ART DIRECTOR (2012 – 2013) | SENIOR GRAPHIC DESIGNER (2011 – 2012)
    Progressed through design leadership roles with increasing responsibility for brand storytelling, team management, and creative strategy. 

  • Established foundational design systems that scaled with company growth from $50M to $200M+ in revenue.

  • Developed innovative catalog, digital, and social creative strategies that consistently outperformed industry benchmarks.

  • Led art direction for seasonal photoshoots, marketing campaigns, and lookbooks, while designing visuals for new category launches and global brand initiatives.

  • Directed model and flat lay photoshoots—managing casting, shot lists, location scouting, and on-set art and talent direction to bring campaign stories to life.

  • Collaborated cross-functionally with merchandising, UX/UI, and social teams to align product styling and storytelling across channels, amplifying campaign cohesion and reach.

  • Created custom brand assets—handwritten fonts, illustrations, and iconography—used across print, digital, and packaging to support evolving brand identity.

  • Led end-to-end development of a packaging design system—from concept and executive presentation to mockups, vendor file prep, and press checks—partnering closely with product design to ensure brand alignment.

EARLIER CAREER EXPERIENCE
GRAPHIC DESIGNER at renowned brands including Bare Escentuals, Charlotte Russe, and Old Navy, specializing in retail marketing, visual merchandising, and consumer experience design across fashion, beauty, and lifestyle categories.


EDUCATION
Academy of Art University, San Francisco, May 2009
BFA, Graphic Design